The Jake is a classic big fish lure. It’s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The “high-impact” lip is designed to hammer the structure, trees or rocks, driving the large trophy-class fish to take action.
10", 4.2 oz.

video courtesy of Todd Forcier