Zilla Custom Baits
Zilla Custom Baits MegFry
Introducing the MegFry from Zilla Custom Baits – Premium Cedar Twitch/Crankbait with AttitudeBuilt f..
$69.99
Zilla Custom Baits Mini ZKO
Mini ZKO – Dive, Rise, and Knock 'Em OutHandcrafted from cedar and loaded with attitude, the Mini ZK..
$89.99
Zilla Custom Baits 8" ZKO
8" ZKO – Muscle-Built Dive & Rise PerformerWhen you're ready to up the profile without sacrifici..
$94.99
Weekly Bestsellers
Lake X Lures Fat Bastard
The Fat Bastard is the most popular of all of the Lake X topwaters. It has the same loud pop as the Dr. Evil with a slightly larger profile. It's a solid plastic bait with thru wire construction.8" (4.5" body length), 2.9 oz.Eye color may vary f...
$35.99
Bucher Depth Raider
The Depth Raider can be cast or trolled for nearly every big game fish. The built-in tail-up buoyancy of this lure allows it to bump into almost any structure with minimal hang-ups. 8", 2.5 oz. video cour...
$18.99 $25.99
Booyah XCS Series Squarebill - 2 3/4"
BOOYAH Bait Co. has brought back the legendary XCS series in two different sizes. This silent square lip series, wobbles and semi-rolls to show its flash and the color patterns with etched scales seal the deal on shallow-feeding bass. The hooks ride ...
$3.69 $6.99
VMC O'Shaughnessy 9617BZ - 10 Pack
This VMC® traditional O'Shaughnessy treble is forged from the finest high-carbon steel. Hi Carbon SteelCut PointBronze Finish ..
$4.49
Berkley Finisher 5
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...
$5.99 $10.99
Musky Innovations Spring Swimmin' Dawg
Paddle tail designed for maximum thump and vibration Forward front hook design allows head hunting fish or fish that grab it on the fall to be hoooked successfully Can be used on a straight retrieve or with a pull/pause retrieve F...
$23.99
Musky Innovations Magnum Swimmin' Dawgs - Show Customs
Paddle tail designed for maximum thump and vibrationDesigned by professional guide and swimbait guru Luke RonnestrandForward front hook design allows head hunting fish or fish that grab it on the fall to be hoooked successfullyCan be used on a straig...
$32.99
Mustad 35647BR - 10 Pack
The Mustad Classic treble hook stands as a timeless choice cherished by anglers worldwide. It serves as an excellent and trustworthy substitute hook for your lures, spoons, jigs, and spinners, or as a bait hook. Renowned for its unparalleled strength...
$3.49
Bucher Baby Depth Raider
The lip on this lure gets it down deep and produces an action that draws in all sizes of muskies, pike and walleyes. The Depth Raider can be cast or trolled successfully for nearly every big game fish species in both fresh and saltwater. T...
$16.99 $22.99
Rapala Down Deep Husky Jerk #14
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running ...
$5.99 $9.99
