Introducing the Kramer Crank 875.Designed for big reactions and bigger bites, this lure combines subtle finesse with chaotic action to provoke even the most stubborn predators. With a slow rise and nose-down posture, it mimics a wounded baitfish risi...
Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective wh...
Paddle tail designed for maximum thump and vibration
Forward front hook design allows head hunting fish or fish that grab it on the fall to be hoooked successfully
Can be used on a straight retrieve or with a pull/pause retrieve
F...
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weight...
The Bull Dawg is a 100% soft plastic lure. It is balanced with a jig head so it swims down at a 45º angle on the fall and swims horizontal on the retrieve. The Bull Dawg can be used as a crankbait, jerkbait or a jig. It is one of the m...
Paddle tail designed for maximum thump and vibration
Designed by professional guide and swimbait guru Luke Ronnestrand
Forward front hook design allows head hunting fish or fish that grab it on the fall to be hoooked successfully...
The Baby Beaver Micro is a smaller version of the truly revolutionary original bait that has multiple actions. It can be used as a jerkbait, swimbait or jig. There is no wrong way to work this bait! Short jerks and pauses of the rod impart a uniq...
These are our top selling fluorocarbon leader. These leaders have become a favorite of many Muskie Fishermen in the industry. This leader can be used with most any baits on the market. They come standard with our 150# Stealth Ball Bearing Swivels ...