Crankbaits

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Adam's Custom Lures Havok

Get ready to wreak some HAVOK the next time you hit the water! HAVOK was designed for one purpose an..

$24.99

Adam's Custom Lures Roadkill Crankbait

The ROADKILL™ crank bait from Adam's Custom Lures is an ABS plastic body crankbait with wi..

$24.99

Bucher Baby Depth Raider

The lip on this lure gets it down deep and produces an action that draws in all sizes of muskies, pi..

$20.99

Bucher Jointed Baby Depth Raider

Built rugged like the 8 inch model only scaled down for fish looking for smaller prey. 6", 1.4 o..

$22.99

Bucher Depth Raider

The Depth Raider can be cast or trolled for nearly every big game fish. The built-in tail-up buoyanc..

$24.99

Bucher Depth Raider - Limited Edition

Limited quantities! The Depth Raider can be cast or trolled for nearly every big game fish. The..

$24.99

Bucher Depth Raider - Suspending

The legendary DepthRaider 100 straight model crankbait, 1st introduced as a floating diver in 1987, ..

$24.99

Bucher Jointed Depth Raider

The Depth Raider Jointed provides added action and vibration for those hard to catch fish. Designed ..

$25.49

Bucher Baby Shallow Raider

The Shallow Raider 5” is one of the best producing trolling lures on the bay of Green Bay. It runs a..

$20.99

Bucher Shallow Raider

All Shallow Raiders produce action with a straight retrieve or troll and can also be used in a jerkb..

$23.99

Bucher Jointed Shallow Raider

The Shallow Raider Jointed provides extra action while trying to lure big game fish from tight cover..

$25.99

Bucher 9" Magnum Shallow Raider

The newest of the Shallow Raider series lures. Produces same great action as the smaller models in a..

$34.99

Bucher JB Rattler

The JB Rattler is an exceptional lure for big bass, lunker pike, and muskies in a wide variety of co..

$16.99

Big Game Tackle 5" Twitch

These Big Game Tackle Company Twitch baits are made with molded bodies and circuit board lips, makin..

$23.99

Big Game Tackle 7" Twitch

These Big Game Tackle Company Twitch baits are made with molded bodies and circuit board lips, makin..

$25.99

Big Game Tackle 9" Twitch

These Big Game Tackle Company Twitch baits are made with molded bodies and circuit board lips, makin..

$29.99

Chaos Tackle Shadillac

The Shadillac is a rock solid diverse, and extremely effective swimbait designed to torment and make..

$24.99

Drifter Tackle 8" Straight Believer

The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..

$23.99

Drifter Tackle 8" Jointed Believer

The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..

$23.99

Drifter Tackle 10" Straight Believer

The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..

$26.99

Drifter Tackle 10" Jointed Believer

The Believer® is one of the most versatile lures available today. Its unique shape and design, combi..

$26.99

Drifter Tackle 9" Super Stalker

The Super Stalker™ was Drifter’s first lure that incorporated a replaceable soft plastic, live-actio..

$23.99

Drifter Tackle 9" Jointed Super Stalker

The Super Stalker™ was Drifter’s first lure that incorporated a replaceable soft plastic, live-actio..

$23.99

ERC Tackle 9" Double D

ERC has combined the roll and flash of traditional crankbaits with darting, gliding action of jerkba..

$25.99

ERC Tackle 9" Triple D

ERC has combined the roll and flash of traditional crankbaits with darting, gliding action of jerkba..

$25.99

Grandma Lures - 6" Deep Diver

The Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed by "Jak..

$13.99

Grandma Lures - 6" Grandma Classic

The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..

$13.99

Grandma Lures - 7.5" Grandma Classic

The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..

$17.99

Grandma Lures - 9" Grandma Jerkbait

The smaller diving lip on the 9" Grandma Jerkbait makes it a great option for casting and twitching ..

$20.99

Grandma Lures - 9" Grandma Classic

The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..

$20.99

Grandma Lures - 13" Grandma Classic

The Classic Grandma Lure is designed for casting or trolling and is excellent for twitching.Designed..

$33.99

Fish Tail - Mini

This mini fish tail works as a great add on to many smaller jerkbaits or crankbaits that have the re..

$4.49

Fish Tail - Small

This small fish tail works as a great add on to most jerkbaits or crankbaits that have the rear hook..

$4.49

Fish Tail - Medium

This medium fish tail works as a great add on to most jerkbaits or crankbaits that have the rear hoo..

$4.49

Fish Tail - Large

This large fish tail works as a great add on to most jerkbaits or crankbaits that have the rear hook..

$4.49

Headbanger Lures - Headbanger Tail

The erratic and evasive action of the Headbanger lures gives you the ultimate tool to perfectly..

$22.99 $24.99

Headbanger Lures - Headbanger Shad

Combining the erratic and evasive Headbanger movement with the fish-like characteristics of the fixe..

$21.99 $24.99

Headbanger Lures - Headbanger Shad Replacement Tail - 3 Pack

Extra tails for the Headbanger Shad to replace your old ones when they get torn apart by the fi..

$5.99 $6.99

Leo Lures Magnum Crankbait

The Magnum has a thicker shad shaped body wth Lexan Lip. If you like our MoJoe, you are going to lov..

$33.99 $38.99

Livingston Lures Pounder

The two-piece/single-jointed POUNDER is a great bait to cast and retrieve over the structure. Its ti..

$24.99

Livingston Lures Striker 173

Whether you're casting and retrieving the STRIKER 173, or trolling it over the structure, this lure'..

$24.99

Livingston Lures Bulldozer

The BULLDOZER gets its name from a unique lip design and action, which combines with its 5 3/4-inch ..

$20.99

Livingston Lures EBS Bullet Predator

Due to popular demand, Livingston Lures has developed the Livingston Bullet! Add sound attraction to..

$11.99

Livingston Lures Flipper - Deep

The Flipper is the only dive and rise jerk bait, which is also a crankbait, making it very versatile..

$31.99

Livingston Lures Flipper - Shallow

The Flipper is the only dive and rise jerk bait, which is also a crankbait, making it very versatile..

$31.99

Livingston Lures Head Hunter 6

The double-jointed HEAD HUNTER combines the fish-catching characteristics of three baits in one.It f..

$18.99

Livingston Lures Head Hunter 8

The double-jointed HEAD HUNTER combines the fish-catching characteristics of three baits in one. It ..

$22.99

Livingston Lures Head Hunter Magnum

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you k..

$29.99

Livingston Lures Jerkmaster 254

The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.6 oz. was designed to dart/sla..

$29.99

Livingston Lures Rachel

The RACHEL will fill several roles in your musky/pike-fishing tackle box. You can troll it down to 1..

$25.99

Livingston Lures Squeaky Pete

The Squeaky Pete is one of the most versatile lures you’ll ever fish for trophy musky, pike, walleye..

$25.99

Llungen Lures .22 Short

Originally designed by Chad Harmon (Smokin' Bones Lures), the .22 Short is one of the HOTTEST crankb..

$23.99

Llungen Lures .22 Short SS

Do you like to cast? So do we, and the .22 Short SS was designed specifically for mus..

$23.99

Llungen Lures .22 Long

The .22 Long, designed by Chad Harmon, leverages an aggressive lip angle that allows anglers to targ..

$26.99

Llungen Lures .50 Cal

The .50 Cal from Llungen delivers the same kind of punch you would expect from the Llungen Lures cra..

$36.99

Llungen Lures Chad Shad

The Chad Shad, originally designed by Chad Harmon, leverages a tight action while offering a moderat..

$25.99

Llungen Lures Chubbie

The Llungen Lures Chubbie breaks the current mold of streamline, deep running crankbaits. The Chubbi..

$34.99

Llungen Lures Stray Cat

The Stray Cat, designed by Alleycat Lures is an aggressive and hard hitting flat sided crankbait. Kn..

$34.99 $39.99

Llungen Lures Tony Grant 4" Rattlin Shad

The Llungen Lures Tony Grant Rattlin’ Shad has long been a springtime favorite in many parts of the ..

$16.99

Musky Innovations Swimmin' Invader

Musky Innovations combined two of their most successful products to create one awesome lure!Same gre..

$23.99

Musky Innovations Shallow Invader

The Shallow Invader runs 2-4 feet and is a lethal twitch bait. This "hybrid" lure combines a hard pl..

$23.99

Musky Innovations Pro Magnet - 4 Pack

Pro magnets are rare earth magnets with a cork screw wire attached. They are screwed into soft ..

$7.99

Musky Innovations Magnum Shallow Invader

The Magnum Shallow Invader has great swimming action like the original but with a much larger profil..

$29.99

Musky Innovations Magnum Shallow Invader Replacement Tail

The Magnum Shallow Invader replacement tail. 1 per pack..

$11.99

Musky Mania Lil Ernie

The Musky Mania Lil Ernie™ is proven in both freshwater and saltwater applications. The in..

$15.99

Musky Mania 9" Ernie

The Musky Mania Ernie™ is proven in both freshwater and saltwater applications. The integr..

$17.99

Musky Mania 10" Jake

The Jake is a classic big fish lure. It’s narrow, flat-sided body combined with a unique lip design ..

$25.99

Musky Mania 10" Jake - Live Image

The Jake is a classic big fish lure. It’s narrow, flat-sided body combined with a unique lip design ..

$27.99

Naze Baits 7" Livid Fish

The Livid Fish gets it's name from its angered, fierce appearance in the water. The Livid Fish was d..

$19.99

Naze Baits 7" Rattle Livid Fish

The same great bait as the original Livid Fish, only with rattles. The Livid Fish gets it's name fro..

$23.99

Naze Baits 9" Livid Fish

The Livid Fish gets it's name from its angered, fierce appearance in the water. The Livid Fish was d..

$23.99

Naze Baits 9" Rattle Livid Fish

The same great bait as the original Livid Fish, only with rattles. The Livid Fish gets it's name fro..

$27.99

Phantom Lures 7.5" Hex

Individually hand painted, factory tuned and tank tested, the Hex combines an erratic, subsurface wa..

$39.99

Phantom Lures 10" Hex

Individually hand-painted and made in the USA, Phantom Hex combines an erratic, subsurface walk that..

$64.99

Phantom Lures 12" Hex

Individually hand-painted and made in the USA, Phantom Hex combines an erratic, subsurface walk that..

$74.99

Rapala 5 1/2" Countdown Magnum - Custom Painted

Custom painted by Wade's Custom TackleDesigned extra-tough for big waterCorrosion-resistant VMC Perm..

$12.49 $14.99

Rapala Magnum Countdown CD-18 NU - Special Edition - Collector

Rapala Magnum Countdown CD-18 NU - Nude color, Magnum, Special Edition.  Beautiful lu..

$19.99

Rapala Original Floating - #18

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surf..

$12.99

Rapala Super Shad Rap

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks...

$16.99

Slammer Tackle 5" Minnow

This little guy is ideal for "twitching" or is still just as deadly on a straight retrieve. You can ..

$14.49

Slammer Tackle 6" Fatty

The Slammer Tackle 6" Fatty is a hard thumping round belly minnow bait that will dive 4 to 5 feet on..

$17.99

Slammer Tackle 6" Minnow

This little guy is ideal for "twitching" or is still just as deadly on a straight retrieve. The perf..

$14.99

Slammer Tackle 7" Minnow

An all around favorite size minnowbait in the Slammer line up. Perfect for spring and fall twitching..

$17.99

Slammer Tackle 8" Minnow

If trophy fish are what your are looking for, then the 8 inch Slammer should be your first choice. D..

$18.99

Slammer Tackle 10" Minnow

A large profile makes this a top choice for casting or trolling with its super wide wobble and side ..

$22.99

Slammer Tackle 12" Minnow

Slammers 12" minnow is what you need if big fish are what your after. At 12 inches long and 6-1/2 ou..

$32.99

Slammer Tackle 14" Minnow

Slammer's 14" Minnow was designed for trolling where a large profile bait is needed. With its oversi..

$48.99

Slammer Tackle 5" Shad

New from Slammer Tackle in 2014 is the 5" Shad. Great for casting or trolling. Runs down 4 to 5 feet..

$17.99

Slammer Tackle 4" Deep Shad

If smaller bait is what you're looking for, then the 4" Slammer Deep Shad is a must for your tackle ..

$17.49

Slammer Tackle 6" Deep Shad

A new look to a already great little bait, the popular shad/panfish shaped body has been added to th..

$17.99

Slammer Tackle 7" Deep Minnow

The slender profile of the 7 inch Deep Minnow matches baitfish like Perch, Walleyes, Suckers and Cis..

$18.99

Slammer Tackle 10" Deep Shad

The 10 inch Shad deep diver has a large shad body profile makes this a sure hit for any trophy hunte..

$33.99

Slammer Tackle 10" Deep Minnow

If big fish are what you're after then Slammer's new 10 inch deep Minnow is the bait you need! Teste..

$33.99

Suick Wrangler Cisco Kid

The Wrangler is a jointed version of the original Cisco Kid. Tooth-proof plastic with a molded in di..

$21.99

Suick Husky CIsco Kid - 600 Series - Shallow

600 Series Husky Cisco Kid. This classic crank bait from Suick has consistently put fish in the boat..

$21.99

Suick Husky Cisco Kid - 600 Series - Medium

600 Series Husky Cisco Kid. This classic crank bait from Suick has consistently put fish in the boat..

$21.99

Suick Husky CIsco Kid - 600 Series - Deep

600 Series Husky Cisco Kid. This classic crank bait from Suick has consistently put fish in the boat..

$21.99

Suick Husky Cisco Kid - 1800 Series

The 1800 Series Husky Cisco Kid is a large crankbait lure 9 1/2" designed for "Big" fish. The stainl..

$25.99

Supernatural Big Baits 10" Headlock

Supernatural Big Baits are famous for their unique wandering action. The faster you go, the more the..

$87.99

Supernatural Big Baits 12" Headlock

Supernatural Big Baits are famous for their unique wandering action. The faster you go, the more the..

$87.99

Supernatural Big Baits 10" Mattlock

Supernatural Big Baits are famous for their unique wandering action.  They are effective whethe..

$97.99

Supernatural Big Baits 12" Mattlock

Supernatural Big Baits are famous for their unique wandering action. The faster you go, the more the..

$97.99

Tackle Industries Rattling Super Cisco (Freshwater)

These have 3D holographic eyes and rattles that really attract big freshwater game fish! These fishi..

$11.99

Tackle Industries Nokken

The Nokken™ is a wiley, dangerous and manipulative creature from Norwegian folklore. He roams rivers..

$15.99

Tuff Shad Lures - 4" Tuff Shad

It thumps, it rattles, it trolls at high speeds! Same great action as the 5"er in a smaller bite siz..

$23.99

Tuff Shad Lures - 5" Tuff Shad

It thumps, it rattles, it trolls to 9 MPH!! The new hollow bodied plastic 5" Tuff Shad is the most d..

$26.99

Tuff Shad Lures - 8" Tuff Shad

The 8" Tuff Shad, with all the same great characteristics as the 5"er, only with a bigger profile an..

$35.99

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