Introducing the Kramer Crank 875.Designed for big reactions and bigger bites, this lure combines subtle finesse with chaotic action to provoke even the most stubborn predators. With a slow rise and nose-down posture, it mimics a wounded baitfish risi...
Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective wh...
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weight...
The Bull Dawg is a 100% soft plastic lure. It is balanced with a jig head so it swims down at a 45º angle on the fall and swims horizontal on the retrieve. The Bull Dawg can be used as a crankbait, jerkbait or a jig. It is one of the m...
Paddle tail designed for maximum thump and vibration
Forward front hook design allows head hunting fish or fish that grab it on the fall to be hoooked successfully
Can be used on a straight retrieve or with a pull/pause retrieve
F...
The Smithwick Perfect 10 Rogue dives when twitched, and produces that deadly “Rogue Roll” that has been the downfall of so many gamefish. (The Rogue Roll is unique to this jerkbait, and describes the way the bait rolls side-to-side while swimming to ...
Paddle tail designed for maximum thump and vibration
Designed by professional guide and swimbait guru Luke Ronnestrand
Forward front hook design allows head hunting fish or fish that grab it on the fall to be hoooked successfully...
The Depth Raider can be cast or trolled for nearly every big game fish. The built-in tail-up buoyancy of this lure allows it to bump into almost any structure with minimal hang-ups.
8", 2.5 oz.
video cour...